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THE-ICONOMIST© is a Brazil-based post-digital artist magazine and an ongoing research platform dedicated to third-generation images. Founded in 2021, it operates at the intersection of artistic practice, publishing, and critical inquiry, examining how images are produced, circulated, and transformed within networked and algorithmic environments.

THE-ICONOMIST publications are included in collections such as the contemporary art library at the Beaux-Arts in Paris (France), the Schaulager/Laurenz Foundation (Switzerland), the contemporary collection at the m-AG — Museum of the Avant-Garde (Switzerland), and the photography library at the Moreira Salles Institute (Brazil), among others. In 2023, the magazine was featured in the exhibition The Intelligent Library at PhotoVogue, at Base Milano. In 2025, THE-ICONOMIST participated in Offprint Paris as an exhibitor.
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WhyWar?
Memoryscape
A Dress Grew Itself and Other Fragments➝
In the waiting room
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Memoryscape.mp4
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“THE-ICONOMIST’s latest issue is hectic and “suffocating” in its use of online image banks. The magazine has never really operated within the requirements of a conventional magazine. This isn’t just because the issues don’t have any advertisements or an ISBN number, or even that it doesn’t have a website that can be indexed by Google. The magazine defies a traditional editorial approach at every turn.After its first four issues’ focus on AI-generated visuals, the magazine has returned with its fifth edition — a printed exploration of surveillance in the digital age.”
— ELLIS TREE, It’s Nice That

“Leafing through the eighth issue of The Iconomist feels like plunging into a dense sea of images drawn from widely different origins and visual regimes. Appropriated, manipulated, distorted, corrupted, cropped, filtered and recombined, these images accumulate into a surface that is intentionally overwhelming, producing a visual field that feels both vertiginous and delirious.” — ELAINE RAMOS

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News from Switzerland: THE.ICONOMIST #issue7 and the zine F is for FRAGILITY were shortlisted for the Rosmarie Tissi Award in graphic design in the MA-g (Museum of Avant-garde) Awards. These publications will now become part of the institution’s contemporary collection.

“We always think of the imagination as the faculty that forms images. On the contrary, it deforms what we perceive; it is, above all, the faculty that frees us from immediate images and changes them. … Imagination is essentially open and elusive. We could say that a stable and completely realized image clips the wings gaston-bachelard_imagination

28 July 2025, 11:20 AM [PROSE] A DRESS GREW ITSELF894 WORDS, READING TIME: 4m58s [read]

[INPUT] I TOOK A PHOTO AND I FORGOT TO FEEL.pdf2025, research for upcoming project, 35p., 1080×1920 each [view]

rEDLines is a virtual automated writing installation that subverts the logic of the journalistic headlines to reveal their flaws, excesses, and poetic deviations. Hosted on THE-ICONOMIST, the work operates as a language machine, firing off fragments of text that recombine incessantly, creating impossible headlines, news from a fictional or distorted world, echoes of a collapsing ti_redlines

XXXSpace is an essay film that emerges from the sensory and symbolic collapse of our time. Set in a dystopian—yet real—context where three simultaneous wars shape the global imaginary, the film presents an iconographic collection of images gathered since 2022, when Russia’s invasion of Ukraine began. Since then, missiles, explosions, and ballistic diagrams have become xxxspace_2025_a film by the iconomist

THE WORLD AS A STAGE is based on images from public security cameras. Evoking William Shakespeare‘s famous phrase, the title suggests that everyday life is constantly under observation, turning us all into actors who play our parts in front of an invisible audience. Just as in the poem “All the World’s a Stage”, where each the world as a stage a film by the iconomist

“Everything everything everything everything. A world on edge of destruction. Objects become precious, matter becomes subject to feel of reverence. This is an art form for artists. The mass of people appreciate Modern art 50 years after its practice. This art form will not be subject to this time lag since it is unlikely that words_gustav metzer

THE-ICONOMIST Issue 5 was selected by Zum magazine’s photobook call 2024 and will be on display at the Moreira Salles Institute photobooks library in São Paulo from November 2, 2024, until January 2025. The edition will also be added to the institution’s collection of photo books.

“GEN3” [2025] A film by THE-ICONOMIST3m35s, color, sound This short film presents the editorial principles of THE-ICONOMIST, a “third generation” magazine that explores iconomy and the circulation of images in the digital age. Based on the concept of “iconomy”, coined by Gilson Schwartz, and Vilém Flusser’s thoughts on technical images, The Iconomist proposes a critical collection: “Artificial” (2023)