The concept of “iconomy” originated as a neologism coined in 2006 by economist Gilson Schwartz. Schwartz judged that “in this iconomy, the nomos is defined by the icon, by something that is tangible, which is a visual, immaterial, real, and symbolic code at the same time…this iconomy that messes with our way of thinking, measuring, and feeling, it looks like a game.


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