
THE-ICONOMIST is a third generation research project, an artist’s magazine and observatory founded in 2021.


They say that the face is the mirror of the soul. They say that images generated by artificial intelligence have no soul, they are like mirages. MIRROR:MIRAGES presents forty-three mysterious artificially generated faces accompanied by excerpts from the short story “The Mirror”, written by Guimarães Rosa, one of the greatest authors of Brazilian literature. In this short story, Rosa explores the relationship between the reflected image and the true essence of the individual, between the visible exterior and the hidden interior. Her narrative invites us to reflect on the human soul, identity and self-perception at a time when technology is constantly redefining these concepts. These faces, although without a soul of their own, evoke a range of emotions and reflections, provoking us to look beyond superficiality.

STAYNONSTOP is a photobook consisting of a selection of 130 images generated by artificial intelligence. The images are accompanied by fragments of artists’ texts from different sources. The name of the book comes from a reflection on how addictive these image production processes through artificial intelligence can be, like everything these days. By placing these images in confrontation with the text fragments, we try to force new readings and the creation of new contexts different from the ones used to generate the images.
138 pages, 19×19 cm, softcover and perfect-bound. Shipping worldwide.
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In the contemporary context, where we live under the dominance of an incessant, global flow of digital images, the magazine appropriates, reconfigures, and presents this visual universe, creating a space for pause, reflection, and critique.
“Everything has to be reconstructed every day, every hour, every moment in my own brain and in the brain of the other.” “Metaphors for the mind”
POINT_OF_NO_RETURN.MP4
2025, 7m45s, color, sound,
“Ask yourself about the provenance, the use, what will become of eache of the objects you take out…”
They say that the face is the mirror of the soul. They say that images generated by artificial intelligence have no soul, they are like mirages.
“The World as a Stage” is an experimental film based on images from public security cameras. Evoking William Shakespeare‘s famous phrase, the title suggests that everyday life is constantly under observation, turning us all into actors who play our parts in front of an invisible audience. Just as in the poem “All the World’s a Stage”, where each person plays their part in the great play of life, modern surveillance puts us on a global stage, where our every move is recorded and monitored. This film explores this dynamic, revealing how the constant presence of cameras alters our perception of privacy and behavior. This film is an extension of #issue5 of THE ICONOMIST released in July conceived as a multi-channel digital installation, in which four cameras in different locations are observed simultaneously, with the commentary coming from this control room. “The World as a Stage” also features voiceover fragments of Shakespeare’s poem, the text that opens the magazine issue and a collection of headlines from news websites forming a poem about digital everyday life.
Cowboy
rescues calf
from neighbor’s frozen
pond using a lasso: video; Why
Warner Bros., Facebook, Equinox
want to be
your office landlord;
Canadian who blamed government
for wildfires guilty
of starting 14 himself; I’m a 4-foot
fashionista taking
the runway by storm — I’ve never
let my short stature
hold me back;
STAYNONSTOP is a photobook consisting of a selection of 130 images generated by artificial intelligence. The images are accompanied by fragments of artists’ texts from different sources. The name of the book comes from a reflection on how addictive these image production processes through artificial intelligence can be, like everything these days. By placing these images in confrontation with the text fragments, we try to force new readings and the creation of new contexts different from the ones used to generate the images. This book was part of The Intelligent Library exhibition curated by Rica Cerbarano during PhotoVogue in November 2023 at Base Milano.