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What is THE-ICONOMIST? I imagine it as a cross between the imaginary museum proposed by André Malraux and Aby Warburg’s mnemosyne atlas adapted to a post-digital context dominated by artificial intelligence services. Just as over a hundred years ago the ready-made drew attention to the exchange value of the work of art, the artist-ready-made also about

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THE ICONOMIST is an ongoing research project, an artist’s magazine, an observatory, an institution, and a post-digital collective founded in 2021

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What is an iconomist? The element “icon” comes from the Greek Εικόνα and means “image”. In its origin, therefore, iconomy is the art of managing images. Today it is the science that deals with the production, distribution and consumption of images. The iconomist treats images as mass, raw material, and can either give value to rotten images or

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The concept of “iconomy” originated as a neologism coined in 2006 by economist Gilson Schwartz. Schwartz judged that “in this iconomy, the nomos is defined by the icon, by something that is tangible, which is a visual, immaterial, real, and symbolic code at the same time…this iconomy that messes with our way of thinking, measuring,