“GEN3” [2025]

A film by THE-ICONOMIST
3m35s, color, sound

This short film presents the editorial principles of THE-ICONOMIST, a “third generation” magazine that explores iconomy and the circulation of images in the digital age. Based on the concept of “iconomy”, coined by Gilson Schwartz, and Vilém Flusser’s thoughts on technical images, The Iconomist proposes a critical practice of appropriation, reorganization and re-signification of the contemporary visual flow. More than an editorial space, it is a curatorial and reprogramming experiment that challenges image saturation and invites reflection on the nature of visuality in the 21st century [watch]