THE-ICONOMIST© is a post-digital artist’s magazine and research project. Founded in 2021.

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The concept of “iconomy” originated as a neologism coined in 2006 by economist Gilson Schwartz. Schwartz judged that “in this iconomy, the nomos is defined by the icon, by something that is tangible, which is a visual, immaterial, real, and symbolic code at the same time…this iconomy that messes with our way of thinking, measuring,

Arthur Jafa, Notebooks (1990-2007)

At what scale should we consider the lives of Black Americans? For more than thirty years—starting while he worked as a cinematographer—Jafa has sought to answer that question, compiling notebooks with clippings from magazines, newspapers, and advertisements. Images of Mickey Mouse and Sojourner Truth intermingle with pictures of insects and astronomical phenomena; Black athletes, musicians, Arthur Jafa, Notebooks (1990-2007)

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GEN3_This zine presents the editorial principles of THE-ICONOMIST, a “third generation” magazine that explores iconomy and the circulation of images in the digital age. Based on the concept of “iconomy”, coined by Gilson Schwartz, and Vilém Flusser’s thoughts on technical images, The Iconomist proposes a critical practice of appropriation, reorganization and re-signification of the contemporary ti_zine_1_gen3