THE-ICONOMIST© is a post-digital artist’s magazine and research project. Founded in 2021.
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Nº 8 — AFTER-IMAGE. The eighth issue of THE-ICONOMIST, titled To propose / To recreate, takes as its point of departure Édouard Glissant’s notion of the aprèzan: the present as a living interval between destruction and regeneration. From this idea unfolds a reflection on what it means to create in an era where images multiply endlessly, and where visibility itself has become a form of capture. In a world increasingly shaped by artificial intelligence, every image we share becomes data; analyzed, categorized, and reabsorbed into vast systems of recognition. Within this landscape, the publication suggests a different kind of response: a digital craftsmanship that moves against automation, exploring how the deliberate act of cutting, layering, and reassembling images can function as both creation and camouflage, a way of disrupting the smooth readability demanded by machines. To propose / To recreate unfolds as a moving terrain of visual thought, which is part proposal, part reconstruction. In addition to experimental texts created by THE-ICONOMIST, the edition also features selected excerpts from authors such as Naomi Klein, Thomas Pynchon, Mark Fisher, Olga Tokarczuk, Fernando Birri, among others.
VOL. II — IMAGE BANK (2024-present) The second volume of THE-ICONOMIST, launched in 2024, draws from Scott Watson’s idea that “we are all image banks” to explore the appropriation of digital images as a way of commenting on the world. Its editions are built from collections sourced from image banks, expanding the project’s research on contemporary visual flows and the possibilities of intervention within this vast collective repository.
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EYES OF NEPTUNE_This zine explores the iconography of the god of the seas, Neptune/Poseidon, in his duality between creation and destruction. Lord of the waters, storms and earthquakes, Neptune rules the uncontrollable flow of nature, symbolizing both the abundance of the oceans and their devastating wrath. Between tides, floods and changes, this zine investigates the mythological force that shapes lands, myths and destiny.
13x20cm, 48 pages, saddle stitched binding. Shipping worldwide.
$15 USD Buy in print
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STAYNONSTOP is a photobook consisting of a selection of 130 images generated by artificial intelligence. The images are accompanied by fragments of artists’ texts from different sources. The name of the book comes from a reflection on how addictive these image production processes through artificial intelligence can be, like everything these days. By placing these images in confrontation with the text fragments, we try to force new readings and the creation of new contexts different from the ones used to generate the images.
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News from Switzerland: THE.ICONOMIST #issue7 and the zine F is for FRAGILITY were shortlisted for the Rosmarie Tissi Award in graphic design in the MA-g (Museum of Avant-garde) Awards. These publications will now become part of the institution’s contemporary collection.
“We always think of the imagination as the faculty that forms images. On the contrary, it deforms what we perceive; it is, above all, the faculty that frees us from immediate images and changes them. … Imagination is essentially open and elusive. We could say that a stable and completely realized image clips the wings of the imagination. It causes us to fall from the state of dreaming imagination that is not confined to image, and that we may call imageless imagination, just as we speak of imageless thought.”
— Gaston BACHELARD, in Air and Dreams (1943)
28 July 2025, 11:20 AM [PROSE] A DRESS GREW ITSELF
894 WORDS, READING TIME: 4m58s [read]
[INPUT] I TOOK A PHOTO AND I FORGOT TO FEEL.pdf
2025, research for upcoming project, 35p., 1080×1920 each [view]
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rEDLines is a virtual automated writing installation that subverts the logic of the journalistic headlines to reveal their flaws, excesses, and poetic deviations. Hosted on THE-ICONOMIST, the work operates as a language machine, firing off fragments of text that recombine incessantly, creating impossible headlines, news from a fictional or distorted world, echoes of a collapsing reality. Playing with the double meaning of the term, redlines also refers to corrections, censorship, or limits drawn in red, the installation proposes a space of tension between language, truth, and fiction. Each phrase that appears on the screen carries the weight of a possible headline, but also the lightness of error, chance, and productive failure.
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At what scale should we consider the lives of Black Americans? For more than thirty years—starting while he worked as a cinematographer—Jafa has sought to answer that question, compiling notebooks with clippings from magazines, newspapers, and advertisements. Images of Mickey Mouse and Sojourner Truth intermingle with pictures of insects and astronomical phenomena; Black athletes, musicians, and artists; skulls and mutilated bodies. While each image stands alone, together they convey the shared vocabularies and collaborative practices the artist considers central to Black cultural production. Jafa’s notebooks, copies of which are presented here, testify to the complexity and beauty of Black life in the United States.
“Taking its name from economist Gilson Schwartz’s 2006 neologism ‘Iconomy’ while also nodding to longstanding news weekly The Economist, THE-ICONOMIST questions our relationship with images in this era of image saturation with each issue using verbs as its themes.”
— MAGCULTURE.com
“THE-ICONOMIST’s latest issue is hectic and “suffocating” in its use of online image banks. The magazine has never really operated within the requirements of a conventional magazine. This isn’t just because the issues don’t have any advertisements or an ISBN number, or even that it doesn’t have a website that can be indexed by Google. The magazine defies a traditional editorial approach at every turn.After its first four issues’ focus on AI-generated visuals, the magazine has returned with its fifth edition — a printed exploration of surveillance in the digital age.”
— ELLIS TREE, It’s Nice That