THE-ICONOMIST© is a post-digital artist’s magazine and research project. Founded in 2021.

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“Taking its name from economist Gilson Schwartz’s 2006 neologism ‘Iconomy’ while also nodding to longstanding news weekly The Economist, THE-ICONOMIST questions our relationship with images in this era of image saturation with each issue using verbs as its themes.” — MAGCULTURE.com

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“THE-ICONOMIST’s latest issue is hectic and “suffocating” in its use of online image banks. The magazine has never really operated within the requirements of a conventional magazine. This isn’t just because the issues don’t have any advertisements or an ISBN number, or even that it doesn’t have a website that can be indexed by Google. its-nice-that-quote

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GEN3_”In the contemporary context, where we live under the dominance of an incessant, global flow of digital images, THE-ICONOMIST© appropriates, reconfigures, and presents this visual universe, creating a space for pause, reflection, and critique.”

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B IS BATHROOM_This zine is a continuation of our series started with the publication “Kitchen 9×9” and presents a narrative of images related to the most intimate place in a house and all its peculiarities.

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POINT OF NO RETURN_”Every-little-thing that brought us here. At first glance, nothing makes sense. A whirlwind of shapes, materials, and disconnected functions. It’s necessary to stop. Look. Listen. It’s necessary to see with attention. Is this everything we’ve produced so far?”

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“Ask yourself about the provenance, the use, what will become of eache of the objects you take out…”

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They say that the face is the mirror of the soul. They say that images generated by artificial intelligence have no soul, they are like mirages. MIRROR:MIRAGES presents forty-three mysterious artificially generated faces accompanied by excerpts from the short story “The Mirror”, written by Guimarães Rosa, one of the greatest authors of Brazilian literature. In mirror-mirages_2024

THE-ICONOMIST x ZUM Photobook call 2024

THE-ICONOMIST Issue 5 was selected by Zum magazine’s photobook call 2024 and will be on display at the Moreira Salles Institute photobooks library in São Paulo from November 2, 2024, until January 2025. The edition will also be added to the institution’s collection of photo books.