![](https://the-iconomist.net/wp-content/uploads/2022/09/Sans-titre-11.gif)
XXXSpace, 2022. HD video, color, sound, 18m10s.
The concept of “iconomy” originated as a neologism coined in 2006 by economist Gilson Schwartz. Schwartz judged that “in this iconomy, the nomos is defined by the icon, by something that is tangible, which is a visual, immaterial, real, and symbolic code at the same time…this iconomy that messes with our way of thinking, measuring, and feeling, it looks like a game.
“ICON” + “AFFECTION” + “PROGRAM”