Imagem aleatória
Imagem aleatória

Nº7 — BIG DATA. The new issue of THE-ICONOMIST is structured around three verbs: to track, to store, to capitalize. They do not appear as themes or narrative devices, but as discrete operations — technical procedures that have become naturalized, embedded in daily life and in the forms of attention, language, and memory. Text and image share a common surface, contaminated by the lexicon of interfaces, the rhythm of notifications, and the aesthetics of repetition. Instead of chapters, there are fragments: instructions, automated speech, interrupted narratives, visual commands, and snippets of code. The result is an editorial body that behaves like an environment, not a narrative. In opening text, language approximates the flow of a continuous timeline, where every gesture — getting out of bed, opening an app, looking into the mirror — is already processed data. Typography multiplies, margins fail, images do not explain. System icons, graphic overlays, and fragmented structures compose a visuality that simulates a machine in operation — or in malfunction. The edition does not close around a thesis, but organizes itself as an unstable field of reading. The logic of the three verbs remains active in the act of turning pages: as we browse, we track; as we return, we store; as we interpret, we participate in a broader circuit of symbolic conversion. This edition is the third part of the IMAGE-BANK volume started in 2024, inspired by the words of curator Scott Watson in 1977: “we are all image banks, we all live in an image bank, we carry an image bank and we have the power to intervene in that image bank.


whywar_a zine by the-iconomist
Ms 1 Final


F is for FRAGILITY proposes a reflection on the instability of digital memory, the limits of technological preservation and the aesthetic potential of error. Rather than restoring, the project chooses to highlight failure as a form, welcoming impermanence and fragility as an inherent part of the digital creation and archiving process. In December 2024, one of our hard drives containing thousands of reference images and project files was damaged, but the recovery process gave us the images we present in this zine. When data is corrupted, the image also takes on a new life. They have lost their original functions, their sharpness, and often any possibility of literal reading. What remains are fragments, noises, spectra. Closer to the idea of a ruin than a document, these images now operate as traces of something that can no longer be reconstructed, only reinvented. 

Xxxspace Cover 2

This zine gathers images of waiting rooms, those quiet, interchangeable spaces where time folds in on itself. Each chair, each fluorescent light, each artificial plant performs the same choreography of stillness. Nothing happens, and yet everything is about to. The people who pass through leave no trace except the faint echo of anticipation, the weight of suspended moments. Here, waiting becomes a collective gesture, a small rehearsal for all the pauses that shape our days. These rooms hold the hum of lives in between: not yet arrived, not yet gone.

13x20cm, 60 pages, brochure. Shipping worldwide.

Buy in print $15
Buy digital version $5.99

Xxxspace Cover

XXXSpace shares with Thomas Pynchon’s novel the intuition that military technology is never limited to its military function. In the universe of the book, the V-2 missile is both an object of mathematical precision and an erotic and mystical fetish, an “arc” that crosses the sky as a symbol of desire and death. The zine revisits this same imagery, bringing to light the clash between clinical detail—ranges, speeds, diagrams—and the symbolic weight of a world obsessed with the spectacle of destruction. Just as Pynchon transforms the missile into a metaphor for cultural collapse, XXXSpace confronts the contemporary saturation of explosive and phallic images, shifting the gaze to the tension between pornography, space conquest, and war. If the 1973 novel recorded the transition to the nuclear age, the zine collects fragments of the present as testimony to another historical threshold: the moment when technical violence becomes naturalized on the screen, and the missile ceases to be just a weapon to become language, spectacle, and a promise of transcendence.

13x20cm, 60 pages, brochure. Shipping worldwide.

Buy in print $15
Buy digital version $5.99

F IS FOR FRAGILITY (OF DIGITAL IMAGES). When data is corrupted, the image also takes on a new life. They have lost their original functions, their sharpness, and often any possibility of literal reading. What remains are fragments, noises, spectra. In December 2024, one of our hard drives containing thousands of reference images and project files was damaged, but the recovery process gave us the images we present in this zine. Closer to the idea of a ruin than a document, these images now operate as traces of something that can no longer be reconstructed, only reinvented. F is for FRAGILITY proposes a reflection on the instability of digital memory, the limits of technological preservation and the aesthetic potential of error. Rather than restoring, the project chooses to highlight failure as a form, welcoming impermanence and fragility as an inherent part of the digital creation and archiving process.

13x20cm, 60 pages, brochure. Shipping worldwide.

Buy in print $15
Buy digital version $5.99

rEDLines is a virtual automated writing installation that subverts the logic of the journalistic headlines to reveal their flaws, excesses, and poetic deviations. Hosted on THE-ICONOMIST, the work operates as a language machine, firing off fragments of text that recombine incessantly, creating impossible headlines, news from a fictional or distorted world, echoes of a collapsing reality. Playing with the double meaning of the term, redlines also refers to corrections, censorship, or limits drawn in red, the installation proposes a space of tension between language, truth, and fiction. Each phrase that appears on the screen carries the weight of a possible headline, but also the lightness of error, chance, and productive failure.