THE ICONOMIST is an independent artist-run magazine, a research, an agency of images, an observatory and a process of collection. Since 2021.

What is an iconomist? The element “icon” comes from the Greek Εικόνα and means “image”. In its origin, therefore, iconomy is the art of managing images. Today it is the science that deals with the production, distribution and consumption of images. The iconomist treats images as mass, raw material, and can either give value to rotten images or destroy images categorized as high value, altering their meanings and functions. It is the administration of the productive system of a country or region, in other words, of the context in which we live.

STREAMING is a section of film screenings curated by THE ICONOMIST updated weekly.

INPUT/OUTPUT is a section that is dedicated to experiments with images appropriated from our research, as well as videos and writing experiments.

COLLECTIONS contains independent such as the VVVoyeur project and the books Stories to Store and STAYNONSTOP.

ISSUES is where all the thematic dossiers of THE ICONOMIST are organized and available for download in PDF or in print with international shipping.

The concept of “iconomy” originated as a neologism coined in 2006 by economist Gilson Schwartz. Schwartz judged that “in this iconomy, the nomos is defined by the icon, by something that is tangible, which is a visual, immaterial, real, and symbolic code at the same time…this iconomy that messes with our way of thinking, measuring, and feeling, looks like a game.