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THE-ICONOMIST© is a Brazil-based post-digital artist magazine and an ongoing research platform dedicated to third-generation images. Founded in 2021, it operates at the intersection of artistic practice, publishing, and critical inquiry, examining how images are produced, circulated, and transformed within networked and algorithmic environments.

THE-ICONOMIST publications are included in collections such as the contemporary art library at the Beaux-Arts in Paris (France), the Schaulager/Laurenz Foundation (Switzerland), the contemporary collection at the m-AG — Museum of the Avant-Garde (Switzerland), and the photography library at the Moreira Salles Institute (Brazil), among others. In 2023, the magazine was featured in the exhibition The Intelligent Library at PhotoVogue, at Base Milano. In 2025, THE-ICONOMIST participated in Offprint Paris as an exhibitor.
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Whywar➝
Memoryscape➝
Mirror:Mirages➝
STAYNONSTOP➝
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WhyWar?
Memoryscape
A Dress Grew Itself and Other Fragments➝
In the waiting room
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Memoryscape.mp4
XXXSpace.mp4➝
theWorldAsAStage.mp4➝
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“THE-ICONOMIST’s latest issue is hectic and “suffocating” in its use of online image banks. The magazine has never really operated within the requirements of a conventional magazine. This isn’t just because the issues don’t have any advertisements or an ISBN number, or even that it doesn’t have a website that can be indexed by Google. The magazine defies a traditional editorial approach at every turn.After its first four issues’ focus on AI-generated visuals, the magazine has returned with its fifth edition — a printed exploration of surveillance in the digital age.”
— ELLIS TREE, It’s Nice That

“Leafing through the eighth issue of The Iconomist feels like plunging into a dense sea of images drawn from widely different origins and visual regimes. Appropriated, manipulated, distorted, corrupted, cropped, filtered and recombined, these images accumulate into a surface that is intentionally overwhelming, producing a visual field that feels both vertiginous and delirious.” — ELAINE RAMOS

When data is corrupted, the image also takes on a new life. They have lost their original functions, their sharpness, and often any possibility of literal reading. What remains are fragments, noises, spectra. In December 2024, one of our hard drives containing thousands of reference images and project files was damaged, but the recovery process gave us the images we present in this zine. Closer to the idea of a ruin than a document, these images now operate as traces of something that can no longer be reconstructed, only reinvented. F is for FRAGILITY proposes a reflection on the instability of digital memory, the limits of technological preservation and the aesthetic potential of error. Rather than restoring, the project chooses to highlight failure as a form, welcoming impermanence and fragility as an inherent part of the digital creation and archiving process. [buy here]

[13x20cm, 60 pp., softcover. Shipping worldwide]

ICON + AFFECTION + PROGRAM